How we created an image for 26-year old designer Mithi Kalra

Posted on Posted in All About PR



When Mithi visited our image studio with an aim to create a mark in the Fashion Industry, we found that need to do exceptionally good for this young talent.  Every design of hers was had a story to tell about herself. We decided to do something really good for this promising designer; and created a strategy to bring forward her work through Fashion Shows and Media Stories.

Work done for Label Mithi Kalra

1 – Madhubani Collection at India Runway Week – Mithi’s exhibit named the The Indian Disney Story, speaks for itself. Dresses, gowns suited for a Princess, based on the traditonal art of Madhubani, hand embroidered on pure silks and organza. The collection wonderfully combines the grace of a bygone era, with the modern day fashion.

Kalra’s designs were displayed at a Fashion Show at India Runway Week, and her designs received a lot of applause and praises.

Display of Madhubani collection at India Runway Week.

2 – Bloggers – Media-houses liked the concept and wanted to write about it. Top-bloggers from the industry also wanted to wear her dresses. Disney Collection turned out to be a huge-hit.

We planned a shoot with Blogger – Megha Sarin, she wore the dress and did full justice to the Madhubani Collection.



Blogger Megha Sarin donning a piece from Madhubani Collection.
Blogger - Megha Sarin
Another image from the shoot.

Shoot credits – Photograph Courtesy: Rhythmic Focus, Location Courtesy: Tea Trails, Mumbai, Dress – Mithi Kalra


3 – Content-Bucket – Next we issued a Press Release in the media about her collection, the first story was carried in many prominent publications.

A – Business Insider.

B – Glam & Glaze Magazine.

C – Ravishing Wedding Magazine and Delhi Times Newspaper.

According to Delhi Times. “The designer presented Madhubani paintings in Gowns and Dresses suitable for a Princess”

Coverage in Ravishing Wedding.
Coverage in Delhi Times

4 – Store tie-ups and Creation of jobs – A lot of stores tie-ups have been made who have displayed Madhubani collection.

Next was employment of the manpower and what best can be done by hiring the talent from Mithila region,Bihar from where the Madhubani Paintings originated.

5 – Display at other Fashion Shows – The collection was displayed in Punjab as well from where the designers has her roots, and the responses made this collection a hit.

Showstopper – Priyanka Pol, Mrs universe north west asia 2017, Mrs India 2016 and Mrs India international 2017.

Today label Mithi Kalra is readily available PAN India. To know more about the designer connect with her at – Contact Mithi Kalra



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