Content Marketing Lessons from Brands

Lessons to learn from the brands having excelled the game of Content Marketing

Content Marketing is type of marketing that involves the creation and sharing of online material (such as videos, blogs, and social media posts) that does not explicitly promote a brand but is intended to stimulate interest in its products or services.

In this article we are listing some examples of the Buzzing Brands Having Excelled the Game of Content Marketing.

1. Flipkart– The company is an ace and knows their marketing game well, banking upon just the right opportunities. For instance, its graphic tribute to the Leicester City team was a massive hit. Be it Valentine’s or a legend’s birth anniversary, Flipkart has it all covered with the best posts.

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2. Zomato– The brand has been creating no wonders in the space, only doing all things right at the best time. They know their audience, their social media and have effectively become an everyday name in the food world. Their success story lies in simple yet amazing content, spread right in optimum quantity.

Sharing a Facebook Post from Zomato –

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Link – https://www.zomato.com/ncr/restaurants?table_booking=1

3. Lenovo– Being a relatively fresh player in the market, the brand seemed to have their check-list ready, going with their marketing on point. With successful campaigns like A6000 launch, choosing celeb brand ambassador in youth icon Ranbir Kapoor and posting real-time content on all popular platforms, they did it all in a systematic yet uber cool way.

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4. Oreo– This brand has made a mark in the rather monopolised market of Britannia and Parle with its smart sense of creating awareness campaigns and collaborating with renowned name like Ranbir Kapoor. They came up with unique ideas that built a deep connect with the audience and still don’t miss to have an engaging presentable social media presence.

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5. Amazon India Amazon, being a global brand, enjoys that obvious edge already but that does not stop it from championing its marketing campaigns in the country. Its Diwali Sale campaign became a huge attraction. With a blend of festive GIFs to engaging content in all their posts and the perfect idea of putting up behind-the-scenes busy videos, it does it all.

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There is still a long list of names such as Imperial Blue, Shaadi.com, Simplify360, Vogue India, Rolex, Nike, Coca-Cola among others, all of whom have been proving their marketing prowess in the recent past, continuing to develop good valuable content.

Now, the million-dollar question is what can be labelled as ‘good content’ in the context of marketing today. The importance and utility of the content lies not at a superficial level but deep in its substance; your content maybe very well-drafted and ornamented but if it is not conceptualized in the right way, it can’t result into being an effective marketing tool. In a nutshell, good content must be the following:

Be in sync with the sort of product a brand is endorsing
Be aligned properly with the understandability levels of the consumer base
Be concise, precise and attract the target audience towards the brand
Be bold and clear, informative & self-explanatory to initiate a call to action

Five reasons to choose Content Marketing

With immense value and acceptance for good content being at an all-time rise in the recent times, Content Marketing is one such popular form which has sought to become one of the most widely employed as well as largely rewarding marketing variant for all major businesses.

Content Marketing primarily implies developing and disseminating valuable, pertinent and consistent content to engage and capture a pre-defined target audience with the ultimate objective to initiating lucrative customer action.

Several statistics are available that further prove the worth of content like, according to surveys,
• There is more than 90% chance of an image with content yielding more views
• More than 60% of businesses garner enhanced profits by employing content marketing
• 60% of Users recommend a brand, marketed on Facebook, which they follow.

 

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There are numerous reasons which justify choosing content marketing as the perfect solution for achieving business targets:

1. Brand Awareness– It is a simple and great way to generate maximum awareness about your product/ service and its value through the relevant, interesting content. You can establish your name as an expert in the field through tools such as blogs & articles.

2. Reliability through research– As the content being posted is ample, latest and in keeping with the needs of the current time, the research for customers becomes easier and the reliability on the brand through this transparency increases.

3. Direct Customer Engagement- Through regular updates, running contests, initiating query days on the web portals etc., the brands can involve in a direct communication with the customers, forming an immediate connect.

4. Becoming a Go-to-brand- Frequent posts, widely available content, persistent advertising of the product, all lead to enhancing the recall value of your brand and makes it a household name and often, strikes fast to the mind in comparison to others in that space.

5. Business Leads at affordable cost- With the brand’s growing online search rankings, better traffic on the websites is generated and this results in heightened number of leads in the brand’s kitty.

“Everything is created twice, first in the mind and then in reality,” said renowned author, Robin S. Sharma.

Which is why the art of selling is intricately tied to the power of perception. With the right knowledge of ideas, instruments, and execution, the power of perception can be leveraged to not just create brands but also effect a seismic disruption in the way markets are run.

Content marketing’s rising popularity within the business community majorly owes to the level of its mass reachability. It helps promote a brand in an elaborate sense of explaining a product to the audience and thus, facilitating in well-informed decisions, which benefit a brand in the long-run.