How we created an image for 26-year old designer Mithi Kalra

 

 

When Mithi visited our image studio with an aim to create a mark in the Fashion Industry, we found that need to do exceptionally good for this young talent.  Every design of hers was had a story to tell about herself. We decided to do something really good for this promising designer; and created a strategy to bring forward her work through Fashion Shows and Media Stories.

Work done for Label Mithi Kalra

1 – Madhubani Collection at India Runway Week – Mithi’s exhibit named the The Indian Disney Story, speaks for itself. Dresses, gowns suited for a Princess, based on the traditonal art of Madhubani, hand embroidered on pure silks and organza. The collection wonderfully combines the grace of a bygone era, with the modern day fashion.

Kalra’s designs were displayed at a Fashion Show at India Runway Week, and her designs received a lot of applause and praises.

Display of Madhubani collection at India Runway Week.

2 – Bloggers – Media-houses liked the concept and wanted to write about it. Top-bloggers from the industry also wanted to wear her dresses. Disney Collection turned out to be a huge-hit.

We planned a shoot with Blogger – Megha Sarin, she wore the dress and did full justice to the Madhubani Collection.

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Work Done for Fashion Designer Mithi Kalra

Introduction of the Designer’s Moon Light Collection at India Runway Week

Introduction former Mrs India 2016, Priyanka Pol as the showstopper

Introduction of MoonLight collection at India Runway Week

Exclusive Interview in Deccan Chronicle

 

Introduction in NDTV GoodTimes

Feature Article in DNA and Kashmir Monitor