When Mithi visited our image studio with an aim to create a mark in the Fashion Industry, we found that need to do exceptionally good for this young talent. Every design of hers was had a story to tell about herself. We decided to do something really good for this promising designer; and created a strategy to bring forward her work through Fashion Shows and Media Stories.
Work done for Label Mithi Kalra
1 – Madhubani Collection at India Runway Week – Mithi’s exhibit named the The Indian Disney Story, speaks for itself. Dresses, gowns suited for a Princess, based on the traditonal art of Madhubani, hand embroidered on pure silks and organza. The collection wonderfully combines the grace of a bygone era, with the modern day fashion.
Kalra’s designs were displayed at a Fashion Show at India Runway Week, and her designs received a lot of applause and praises.
2 – Bloggers – Media-houses liked the concept and wanted to write about it. Top-bloggers from the industry also wanted to wear her dresses. Disney Collection turned out to be a huge-hit.
We planned a shoot with Blogger – Megha Sarin, she wore the dress and did full justice to the Madhubani Collection.